10.29.07

How do I adapt my marketing brochures for Asia?

Posted in Marketing at 7:57 pm by Administrator

Before you start, you’ll have to get some expert advice on if your corporate marketing approach will work in a particular country. This could be a locally-based consultant, marketing agency, contact in the industry. You as the outsider should not do this analysis unless you understand the other culture in-depth. Some questions to ask:

• are you using the appropriate marketing channels?
• are you answering a local need? – for example a water purifier in a developed market would address concerns about trace elements in the water while in a developing country the concern is about health.
• are you addressing the appropriate decision maker? – This may be very different depending on the country
• are you using appropriate colors? – the meaning of colors varies from country to country.
• English or the target-country language(s)? If you do have it translated, does it read properly?

What is your experience?

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